I've been thinking a lot about what really makes a great salon, and it's not always what you might think. Sure, brilliant technical skills matter, but what really sets exceptional salons apart is the energy, the culture, and the people.

A coaching client told me recently about the atmosphere in her salon, no drama, no bitchiness, just fun, laughter, and genuine support. Her clients connect with that positive energy the minute they walk through the door. 

It got me reflecting on something I talk about in my new marketing course, that we need reminding, and that is, “We're in the people business”. But with all the focus on algorithms, followers, and SEO, we sometimes forget that the best marketing is creating an incredible experience that people want to tell their friends about. 

I also make a comparison between my favourite TV series, The Bear, and why it reminds me of the salons I've worked in and owned. And how there's something special that happens when you bring diverse personalities together with a shared commitment to excellence and to each other.

IN THIS EPISODE:

[00:52] A coaching client’s story about a vibrant team culture
[01:43] The real source of positive salon energy
[02:36] Offline vs. online marketing, and what actually matters
[03:30] How marketing used to work before the internet
[03:47] The benefits of combining offline and online worlds
[04:19] Re-centring the industry on human connection
[04:47] My favourite TV series: The Bear and why it resonates
[06:49] Why team culture is both the best and hardest part of running a salon
[09:25] Work families and the power of belonging
[10:37] The leader’s role in directing team energy
[10:59] Final thoughts: business is people

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RATINGS + REVIEWS

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Until next time!
Antony

RESOURCES MENTIONED IN THIS EPISODE:

The Bear TV Series

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