Millionaire University

33. This Couple Has Grown a Successful Business By Talking About Dinosaurs! How to Start, Grow, and Monetize a Podcast - With Garret Kruger of The I Know Dino Podcast

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In this episode I interview Garret Kruger of the I Know Dino Podcast on how he and his wife Sabrina have created a business talking about dinosaurs!

You heard that right. Garret and Sabrina were able to quit their well-paying day jobs after creating a podcast where they talk about something they both love!

In this episode, we talk about how Garret and Sabrina have grown and monetized their podcast and how you can start to grow and monetize your own podcast. We also discuss some things to consider before starting a podcast.

Whether or not you have or want to start a podcast you'll find plenty of gold nuggets in this episode!


  • 00:00 Introduction and Overview
  • 00:22 The Power of Passion in Business
  • 00:31 Interview with Garrett Kruger: The Dinosaur Podcast
  • 01:19 The Journey of 'I Know Dino' Podcast
  • 03:03 Rekindling Childhood Love for Dinosaurs
  • 03:36 The Role of Pop Culture in Dinosaur Interest
  • 04:23 The Love Story Behind 'I Know Dino'
  • 06:16 The Power of Internet in Niche Interests
  • 06:54 The Journey from Love to Business
  • 07:07 Transitioning from Jobs to Full-Time Podcasting
  • 08:06 The Birth of 'I Know Dino' Podcast
  • 09:41 The Importance of Passion in Podcasting
  • 10:02 The Role of Podcasting in Business Growth
  • 10:54 The Process of Starting a Podcast
  • 22:15 The Importance of Editing in Podcasting
  • 25:33 Choosing the Right Hosting Platform for Podcast
  • 29:40 Monetization and Growth in Podcasting
  • 30:35 The Importance of Consistency in Podcasting
  • 32:08 The Importance of Growth and Monetization
  • 32:22 Strategies for Growing and Monetizing a Podcast
  • 32:37 Leveraging Collaborations and Partnerships for Growth
  • 33:03 Using Freebies and Added Value to Attract Listeners
  • 34:14 The Power of Exponential Growth in Podcasting
  • 35:38 Monetizing Your Podcast: Advertising and Sponsorships
  • 36:38 Finding and Working with Advertisers
  • 46:24 Exploring Other Monetization Methods: Patreon and Merch
  • 59:32 The Future of Podcasting and Final Thoughts


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