The Loss Leader strategy has long been a staple in the playbook of major retailers, with Costco standing out as a prime example. This strategy involves offering a product at a loss to drive high conversions and attract customers. While selling a Loss Leader may result in immediate financial loss, the strategy's effectiveness lies in its ability to draw attention to other products and increase overall sales.

In this episode, we explore how one of our clients implemented the Loss Leader strategy, resulting in $1 million in profits. This case study sheds light on the strategic use of Loss Leader to increase customer engagement and drive revenue growth.

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