“I started Sweet Loren’s because of a personal need that made me realize that everyone I met actually also had this need too.”

This week on the Entreprenista Podcast, Loren Castle, the founder of Sweet Loren's shares her inspiring journey. You'll hear all about how Loren built her brand, an allergy-friendly baking and snacking company that has changed the food industry.

After surviving cancer at 22, Loren realized that conventional food options didn't meet her wellness standards, and so, Sweet Loren's was born. From these challenges to her long and winding journey (both personal and professional), Loren shares it all.

Get ready to hear about the challenges Loren faced in the early days, including countless recipe trials and the leap into the world of CPG (consumer packaged goods). She shares her key strategies for growth, her lessons learned along the way, the mindset that fuels her success, and of course her biggest business secret.

Exclusive for Entreprenistas! Use code Entreprenista15 for 15% off your Sweet Loren’s order.

What We Talked About:

Loren’s Inspiration Behind Starting Sweet Loren’s [4:55]

Loren’s Early Steps [11:25]

Loren’s Advice for GPG Founders [24:20]

The Loneliness of Entrepreneurship [29:50]

Loren’s Marketing Strategy [40:40]

Loren’s Go-To Business Tools [50:35]

Connect with Loren:

Website

Linkedin

Instagram

Sweet Loren’s Instagram

Sweet Loren’s Facebook

Sweet Loren’s Tik Tok

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