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340. The Risk That Nearly Broke His Firm — Jay Kelley’s $100M Branding Playbook [Encore Edition]
How can attorneys integrate leadership, strategy, and branding to build a thriving firm?
In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Jay Kelley, managing partner of Elk + Elk, to explore how one of Ohio's largest personal injury firms has evolved and flourished. Jay shares his unconventional journey into law, drawing from an early love of persuasive speaking he discovered through acting, and how this unique background has shaped his approach to becoming a trial attorney.
Here's what you'll learn:
Law firm leaders who truly want to elevate their impact need to go beyond just winning cases — they need to transform their firms from the inside out. This isn't just about marketing strategies or business development — it’s about embodying authenticity, perseverance, and a relentless commitment to growth.
----
Show Notes:
00:00 – Introduction
02:16 – Jay Kelley's Journey: From Prosecutor to Plaintiff’s Attorney
05:55 – The Power of Listening in the Courtroom
07:35 – Finding Purpose in Medical Malpractice Cases
09:07 – Balancing Being a Trial Attorney and a Law Firm Business Leader
12:46 – Branding a Law Firm: Standing Out in a Competitive Market
17:45 – Community Involvement and Brand Recall Strategies
25:50 – The Difference Between Brand Recall and Credibility
31:52 – Transitioning a Law Firm’s Leadership and Legacy
42:56 – What It Means to Be a Game-Changing Attorney
----
Links & Resources:
The Abbey Theatre
Arthur M. Elk
David J. Elk
Cincinnati Reds
Columbus Blue Jackets
Cleveland Browns
USO
Dr. Kirk Wakefield
Siri
John P. O’Neil
----
Listening to this episode but want to watch it? Check it out on Spotify.
Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.
----
Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
----
If you enjoyed this episode, you may also like:
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By Michael Mogill
5
514514 ratings
How can attorneys integrate leadership, strategy, and branding to build a thriving firm?
In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Jay Kelley, managing partner of Elk + Elk, to explore how one of Ohio's largest personal injury firms has evolved and flourished. Jay shares his unconventional journey into law, drawing from an early love of persuasive speaking he discovered through acting, and how this unique background has shaped his approach to becoming a trial attorney.
Here's what you'll learn:
Law firm leaders who truly want to elevate their impact need to go beyond just winning cases — they need to transform their firms from the inside out. This isn't just about marketing strategies or business development — it’s about embodying authenticity, perseverance, and a relentless commitment to growth.
----
Show Notes:
00:00 – Introduction
02:16 – Jay Kelley's Journey: From Prosecutor to Plaintiff’s Attorney
05:55 – The Power of Listening in the Courtroom
07:35 – Finding Purpose in Medical Malpractice Cases
09:07 – Balancing Being a Trial Attorney and a Law Firm Business Leader
12:46 – Branding a Law Firm: Standing Out in a Competitive Market
17:45 – Community Involvement and Brand Recall Strategies
25:50 – The Difference Between Brand Recall and Credibility
31:52 – Transitioning a Law Firm’s Leadership and Legacy
42:56 – What It Means to Be a Game-Changing Attorney
----
Links & Resources:
The Abbey Theatre
Arthur M. Elk
David J. Elk
Cincinnati Reds
Columbus Blue Jackets
Cleveland Browns
USO
Dr. Kirk Wakefield
Siri
John P. O’Neil
----
Listening to this episode but want to watch it? Check it out on Spotify.
Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.
----
Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
----
If you enjoyed this episode, you may also like:
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