“Being an entrepreneur means being confident and passionate and fearless and resourceful, going after what you want, and not accepting 'no' when you hear it all the time.”

Amanda Zuckerman is the co-founder and CEO of Dormify, a home decor brand and e-commerce store dedicated to fashion-minded girls and first-time renters. Amanda co-founded Dormify with her mother, Karen Zuckerman, while studying at Washington University in St. Louis.

Amanda shares about the unique experience of starting a business that caters to college students while being in college gave her the focus group she needed to set herself up for success. She describes how developing a blog for her business led her to a network of brand ambassadors eager to share Dormify. You'll also learn how a grassroots approach to marketing was key to Dormify’s success and shares her best advice for reaching college students.

What we talked about:

How Dormify Came to Be [3:30]

Navigating a Limited Pool of Vendors [9:30]

Amanda’s Marketing Strategy [20:20]

Amanda’s Learning Lessons for Raising Capital [33:45]

Amanda’s Advice for Aspiring Entrepreneurs [45:30]

Connect with Amanda:

Amanda Zuckerman on LinkedIn

@dormify on Instagram

@amandazuckerman on Instagram

dormify.com

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