“I think Entreprenistas are people who know that they're called to do something, know that their purpose, whether it's to give, or serve, or create, or ideate, they know that they have that and they're actually willing to step out and take that risk of stepping out to do something about it.”

Fear lies to us. It tells us we're safe if we stay small, if we don't step out. But what happens when we choose courage over comfort? In this powerful episode, IT Cosmetics founder Jamie Kern Lima shares her incredible journey from struggling news anchor to billion-dollar entrepreneur, sharing how she silenced self-doubt, trusted her gut, and turned rejection into redirection.

Whether you're dreaming of starting a business, stuck in self-doubt, or facing a "no" that feels like the end, this episode will remind you: your purpose is bigger than your fear. Jamie’s story proves that when we bet on ourselves, the impossible becomes possible.

What we talked about:

Jamie’s Entrepreneurial Journey [3:10]

How Jamie Overcame Rejection [13:50]

Securing the L'Oréal Deal [20:30]

What Does Being an Entrepreneur Mean to You? [31:00]

Connect with Jamie:

@jamiekernlima on IG

Jamie Kern Lima on LinkedIn

@JamieKernLima on X/Twitter

jamiekernlima.com

Check out Believe IT at believeit.com

IT Cosmetics

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!

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