The Game Changing Attorney Podcast with Michael Mogill

367. AMMA — Market Domination Starts With the One Thing Most Lawyers Avoid


Listen Later

What if trying to help everyone is the very thing keeping your law firm from growing?

In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill challenge the myth that more is better — more practice areas, more clients, more complexity. Instead, they reveal why clarity, consistency, and restraint are the real drivers of sustainable growth.

From the $10M rule to the art of saying “no,” this episode is a practical blueprint for law firm owners ready to scale without spreading themselves — or their teams — too thin.


Here’s what you’ll learn:

  • Why the best cases go to the best marketers

  • What the $10M rule means for your expansion plans

  • Why generalists struggle to grow — and how specialists win

  • The real impact of saying “no” to misaligned clients

  • How focus helps you build authority and trust

    If you’re ready to scale your firm without losing focus, this episode will challenge you to lead with clarity, say no with confidence, and grow where it matters most.


    ----


    Show Notes:

    00:01 – Introduction

    03:28 – Should I Niche Down to Compete With a Younger Attorney?

    07:23 – Should I Expand Into New Practice Areas to Grow?

    12:00 – How Do I Say No to Longtime Clients?

    14:09 – The Power of Saying No to Stay Focused

    15:30 – Why Boundaries Are a Sign of Growth

    16:10 – Saying Yes Means Saying No to Something Else

    16:14 – Final Thoughts: You Have the Power to Choose


    ----


    Links & Resources:


    Turf Grass Phone Case 


    ----


    Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.


    ----


    Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.


    ----


    If you enjoyed this episode, you may also like:

    • 199. Jesse Cole — Change the Game, Break the Rules, and Create an Unforgettable Experience

    • 258. AMMA — The Power of No: Setting Boundaries for Focused Growth

    • 333. AMMA — Win More High-Value Cases: How to Build a Brand Clients Trust

      ...more
      View all episodesView all episodes
      Download on the App Store

      The Game Changing Attorney Podcast with Michael MogillBy Michael Mogill

      • 5
      • 5
      • 5
      • 5
      • 5

      5

      520 ratings


      More shows like The Game Changing Attorney Podcast with Michael Mogill

      View all
      The Mentor with Mark Bouris by Mentored.com.au

      The Mentor with Mark Bouris

      49 Listeners

      Property Investment Podcast Network by Momentum Media

      Property Investment Podcast Network

      23 Listeners

      The Howie Games by LiSTNR

      The Howie Games

      450 Listeners

      THE ED MYLETT SHOW by Ed Mylett | Cumulus Podcast Network

      THE ED MYLETT SHOW

      14,038 Listeners

      Dyl & Friends by Clubby Sports

      Dyl & Friends

      83 Listeners

      Straight Talk with Mark Bouris by Mentored.com.au

      Straight Talk with Mark Bouris

      132 Listeners

      Empowering Leaders by Aleda

      Empowering Leaders

      10 Listeners

      Retire Right by Glen James

      Retire Right

      25 Listeners

      How Do They Afford That? by Michael Thompson and Canna Campbell

      How Do They Afford That?

      4 Listeners

      Build with Leila Hormozi by Leila Hormozi

      Build with Leila Hormozi

      885 Listeners

      Neil Mitchell Asks Why by 9Podcasts

      Neil Mitchell Asks Why

      14 Listeners

      Keegan and Company by Keegan

      Keegan and Company

      0 Listeners

      Prime Time with Bec Wilson by 9Podcasts

      Prime Time with Bec Wilson

      14 Listeners

      Project 100 with Mark Bouris by Mentored.com.au

      Project 100 with Mark Bouris

      24 Listeners

      Shaped by Trent Cotchin by Stitch Up

      Shaped by Trent Cotchin

      39 Listeners