What if your biggest competitive edge isn’t the channel you choose — but how hard you’re willing to commit?

In this episode of The Game Changing Attorney Podcast, serial entrepreneur, best-selling author, and the Founder of Rankings.io Chris Dreyer returns to break down what law firms are getting wrong about SEO, how AI is changing the digital playing field, and why consistency, community, and competition are more essential than ever. From dominating local markets to navigating Google’s evolving algorithms, Chris shares the no-BS truths that separate real results from wasted spend.

Here’s what you’ll learn:

Why “if you don’t commit” to SEO and review strategies, “it’s like an uphill battle”

How to earn Google’s trust through “real-world relationships” and local relevance

What it means to “never settle, always compete” — even after you hit your goals

If you’re ready to obsess over the things your competitors are overlooking, this episode will show you how to turn strategy into dominance.

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Show Notes:

01:54 – Introduction02:22 – What Law Firms Get Wrong About SEO06:01 – AI’s Impact on Search and Relevance12:39 – The Truth About AI-Generated Content15:40 – Advice for New Law Firms Entering SEO18:09 – Why Traditional Media Still Dominates22:17 – The Optimal Marketing Mix for Law Firms27:15 – Building Brand Affinity Through Grassroots Marketing32:48 – Proudest Moments and Hardest Lessons

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Links & Resources:

Rankings.io

Niching UpPersonal Injury and Lawyer Marketing: From Good to GOAT

Inside Tracker

Giftology

PIMCon (Personal Injury Lawyers Marketing & Management Conference)

Profits First

Cambridge Analytica Scandal

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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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