Building a values-driven law firm isn’t just the right thing to do — it’s also a winning strategy.

In this episode of The Game Changing Attorney Podcast, host Michael Mogill sits down with Eric Chaffin and Roopal Luhana of Chaffin Luhana to explore how they built one of the most respected firms in the country by leading with integrity, empathy, and purpose. Guided by the principle of “doing good by doing right,” they share how a deep commitment to clients and core values has fueled meaningful growth, sparked innovation, and shaped a standout culture in the legal industry.

Here’s what you’ll learn:

Why doing the right thing, even when it’s hard, delivers the greatest long-term ROI

How to build a values-driven culture that attracts the right people and clients

What it takes to stay resilient when the stakes are high and the outcomes are uncertain

Don’t miss this conversation if you want to build a firm that wins with purpose, scales with heart, and never loses sight of what matters most.

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Show Notes:

00:00 – Introduction: How Eric and Roopal built Chaffin Luhana

01:40 – Defining “doing good by doing right” and what it looks like in action

05:00 – Why authenticity is rare — and essential — in legal marketing

06:15 – The most important KPI: Client gratitude

08:15 – How values shape hiring, culture, and internal growth

12:15 – Implementing structure: Traction, processes, and leadership clarity

15:00 – Lessons from loss: Staying true to your principles when it’s hard

18:20 – Navigating emotional investment and long litigation cycles

21:30 – Driving systemic change through impact litigation

25:45 – Final thoughts: Being a game changer through innovation and heart

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Links & Resources:

Chaffin Luhana LLP

Six Sigma

Incorporating Traction 

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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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