If your offer used to sell like hotcakes but now it's just… sitting there, this episode is for you.

In this solo session, Colin breaks down the four core shifts you need to breathe life back into an offer that's stopped converting. Whether your sales have slowed, plateaued, or flatlined completely, the problem usually isn't the product—it's how you're positioning and presenting it.

You'll learn:

• Why "nice-to-have" offers kill momentum—and how to reposition your product around a problem people need solved now.

• How to simplify your promise so it lands instantly (and why complexity kills conversions).

• Easy, no-brainer tweaks you can make to boost perceived value and get more yeses without lowering the price.

• How to add emotion, story, and resonance that drives action instead of apathy.

If your funnel's feeling stale or your checkout page is collecting digital cobwebs, this episode will give you a clear path forward—and the confidence to make your next launch your best yet.

🎯 Want to create an offer that converts consistently? Grab The Bulletproof Offer mini-course here: colinboyd.co/offer

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

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For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode270

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/