In today's episode, we are starting an exciting new series!! Every year, alongside my mentorship programme, I also do a mini mentorship series where I go into each module of my 12 week course, and create a mini version for our community! Well this year, I thought - let's bring her to the podcast. In this mini series, every week you will be learning tidbits, tools, teachings and strategies from my mentorship programme. Each week will follow the modules I teach - and we are starting with IDEAL CLIENT.

Ideal client is so so important, and forms the basis of almost every decision within our businesses. If you don't know your ideal client, how do you know how to market, how to talk to your customers, how do you make decisions if you don't know your WHO! Well today, we talk about it, including how I came to find my ideal client, who she is, why it's so important, what small hints you can get from your ideal client. We also look at the difference between soul mate clients, just clients, and unideal clients.

It's a jam packed one - grab those notebooks!

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