This is the second episode of the Squiggly Careers Videobook Club where Helen and Sarah focus on a different Videobook each week in January and identify insights and ideas that everyone can put into action to support their career development.

This week, the focus is on Influence by Robert B. Cialdini. In today’s episode, Helen and Robert discuss his work and how it can be applied to people’s career development. The Squiggly Careers Videobook Club is brought to you in partnership with LIT Videobooks, who have given the Squiggly Careers Community access to their library of videobooks for free in January and February 2025. Use this link (before the end of Jan 2025) to sign-up and get free access: https://amazingif.typeform.com/videobookclub

(00:00) Introduction

(00:29) Influencing career development

(02:22) Budget persuasion

(03:12) The rule of reciprocation

(05:02) Alternative compliments

(06:29) Personal conversation beats email

(10:36) Use of emojis

(11:44) Actions to increase influence

(13:30) Influencing your manager

(15:25) Bob's career advice

(16:22) Final thoughts

For more information on Squiggly Careers, email [email protected]

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