You know your personal brand matters. You've heard it a million times! But when it's time to actually post something, you freeze up thinking, "Wait... what even is my brand?"

In this episode, Chelsea and Kayla discuss the mindset shifts that have to happen before your content can flow naturally. You'll learn how to build a personal brand that's actually sustainable, why your on-brand beverage matters more than you think, and how to create content that invites people into a conversation instead of pushing them toward a transaction.

The girls discuss:

♡ Why leading with real estate alone is actually alienating your audience

♡ How to use your brand menu to create multiple connection points with people

♡ The difference between being pushy and actually being good at selling

♡ Why modern agents build root systems, not just pretty branches

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Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

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Mentioned in this episode:

♡ Book: Be Good to Your Body: Getting Back to God's Design in a World of Wellness Trends, Quick Fixes, and Conflicting Health Advice by Jordan Lee Dooley

♡ Join the waitlist for the next round of Camp Modern Agent!

This episode was edited by Adrienne Cruz.