Remember when holiday marketing meant slapping some snowflakes on your listing graphics and calling it festive? Yeah, we're not doing that anymore.

In this episode, Chelsea and Kayla are sharing ideas for how you can show up during the holidays without decking the halls of your Instagram grid. They're getting into the fun stuff, like how your yellow toaster moment can become content gold (is that just Kayla?), why supporting local businesses is your secret weapon this season, and how to create lead magnets that people actually want.

The girls discuss:

♡ How Instagram has become interest media and how that informs your holiday content strategy

♡ How to create series-style content that feels effortless and fun

♡ The power of signature lead magnets that only you can make

♡ Easy ways to romanticize your season

♡ Local content ideas that get shared by everyone in your community

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Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

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Mentioned in this episode:

♡ Instagram: Jessica Garvin

♡ Reel: Notice the little moments…

♡ Book: I Just Wish I Had a Bigger Kitchen: And Other Lies I Think Will Make Me Happy by Kate Strickler

This episode was edited by Adrienne Cruz.