How do you define success? Is it measured by your income level, the number and type of cars you drive, the houses you own, etc? For those who have achieved success in terms of material things, particularly luxury things, there's often a dark truth underlying it all - they just aren't happy. In today's episode of The Greatness Machine, Darius chats with Jaylissa Lea, a Modern Luxury Educator/Brand Strategist, neuropsychology researcher and previously, clinical psychology student/mindset coach. Her passion is to take luxury one step further than current industry trends, and create a modern luxury movement that prioritizes impact and fulfillment over income. You'll discover how Jaylissa drew on her personal experiences and education to combine psychology with business to help entrepreneurs build luxury brands that are both successful and fulfilling. You'll learn why it's so vital to understand and embrace your purpose and core values when building your luxury brand. You'll also discover why so many entrepreneurs have developed unhealthy misconceptions about concepts such as "luxury" and "success," chasing the material while forgetting about the psychological. Join Darius and Jaylissa for this wide-ranging discussion into achieving success for your brand on every level. Enjoy! What You’ll Learn in this Show: How Jaylissa shifted from trying to decide between studying psychology or business to combining both disciplines to help entrepreneurs build luxury brands that are both successful and fulfilling. The importance of understanding your purpose and core values on a deep level when building your brand. Why so many people have developed unhealthy misconceptions about concepts such as "luxury" and "success." And so much more... Resources: Darius Class Website The Real Darius Facebook Instagram YouTube Twitter LinkedIn This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

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