Posting your real estate graphics on Facebook is like bringing business cards to church, technically allowed, but also... why???

In this episode, Chelsea and Kayla are showing you exactly how to use Facebook to market your real estate business in a way that makes sense for the platform.

Your Facebook personal page isn't a lead generation machine. It's not designed for you to go viral or reach thousands of strangers. It's your digital neighborhood gathering, the place where your high school bestie, your former coworkers, and your kids' friends' parents all hang out together. These people already know you, already like you, and probably already know you sell real estate.

So you don't need to convince them!

The girls discuss:

♡ Why you should definitely link your Instagram stories to Facebook

♡ How to share listings in a way that feels organic and personal, not salesy

♡ Facebook groups done right: building community instead of fishing for leads

♡ The easiest weekly Facebook strategy that only takes a couple of minutes

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Join Modern Agent Social Club today to start 2026 with clarity and momentum!

Modern Agent Social Club

Leave us a 5-star review to tell us something you like about the show, and email a screenshot to [email protected] for a free gift from us!