There’s a ridiculously simple principle Matt talks about in his seminars. So simple it seems kind of silly. Naïve even. But it’s actually great.

It goes like this: “Make it a rule only to like people who like you back. If you can do that, you’ll never go wrong.”

Sounds tough, I know. 

After all, attraction isn’t a simple choice right?

Many of us feel we have no control over who we become attracted to, which can often lead to that great generator of humanity’s worst misery and best poetry: Unrequited love.

Unrequited love is when we fall hard in love with someone who don’t love us back. It’s the painful kind of obsession that keeps you awake at night, and sees you spending hours at your laptop obsessively scouring your crush’s Facebook profile praying that they don’t change their status to “in a relationship”, or that makes your stomach convulse at the thought of catching them kissing another person.

If you've ever fallen hard for someone who doesn't return your feelings, here 5 reasons this happens and what you can do to get your life back...