There's something so beautiful about running an in-person workshop. Especially if you operate mostly online, like I do. I had been craving some in-person connection with my people and decided to host “The Million Dollar Funnel” workshop in Melbourne. This was my very first in-person workshop which I was so excited to deliver and was super prepared for. 

Today, I’m sharing with you the lessons I learned from running this workshop to help you avoid some of the pitfalls that I came across and build your own successful workshop for your people too.

In a world where we're all too familiar with the glow of our screens, I felt a deep pull towards creating something more tangible. This wasn't just about business strategy; it was about satisfying a fundamental human need for connection. Melbourne became our meeting point, bringing together ambitious entrepreneurs from both Australian coasts, serving as our "test kitchen" before expanding to Perth later in 2025.

The magic revealed itself in three distinct ways:

Quality Over Quantity

Instead of drowning my attendees in information, I distilled the content down to three core messages. Like a well-crafted song, it wasn't about how much we covered - it was about hitting the right notes. 

Live Coaching

Here's what surprised me most: the moments I feared might fall flat became the highlights. Live coaching sessions weren't just participated in - they were celebrated. It was a powerful reminder that sometimes the best teaching happens in these spontaneous, real-world moments.

Clear Intentions

By being crystal clear about our focus - messaging and front-end marketing rather than technical details - we created a space where everyone could dive deep into what truly mattered.

Because growth is about honesty, here's what I'd do differently:

Strip It Back Even Further

Even with my intentional content curation, there was room to do less. Sometimes, the most powerful learning happens in the spaces between the content.

Energy Management: A Lesson In Timing

Scheduling the workshop right after a family holiday? Not my smartest move. It created a mental tug-of-war that didn't serve anyone. Note to self: clear space, clear mind.

The Power of the Close

When it came to the final pitch, fatigue had crept in. It was a reminder that endings deserve their own energy, their own space to breathe and land with impact.

These insights aren't just notes in my journal - they're the building blocks for what's next. For those in Perth eager to join this journey of in-person connection and transformation, I'm already envisioning our next gathering.

What I know now is this: the magic doesn't just happen in the planning or the perfect execution - it happens in the genuine moments of connection, in the courage to try something new, and in the wisdom to learn from every experience.

Connect with Ellie: 

Be the first to know when doors open to the Swiftmind Scaled Mastermind (the ONLY chance to be coached by me in 2025): https://ellieswift.com/mastermind 

Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/