You might be losing as much as half a million dollars on unanswered calls. That’s right.

In this Greatest Hits Series episode, I sat down with Scott Hansen - cofounder of OrthoChats and now LeadSigma, who shared ways why your practice may be bleeding revenue without even realizing it.

Scott has built and sold tech that revolutionized patient communication. Now, he’s tackling the next big bottleneck: converting leads. His new company, LeadSigma, focuses on automating and improving how orthodontic offices respond to inquiries - using smart systems and cutting-edge AI.

We unpack Scott’s five-step framework that tripled his practice, how missed calls cost you hundreds of thousands, and why the orthodontic industry can learn from the hyper-responsive world of home services. Scott also shares the next frontier in AI and what it will mean for your front desk team and new patient scheduling.

If you are looking for ways to scale your practice efficiently, this is the episode for you.

🎧 Tune in and discover the simple changes that can drive massive growth.

 Key Takeaways

Introduction (00:00)

Scott’s start in orthodontics (03:12)

Creation and sale of OrthoChats (06:04)

Birth of LeadSigma from a real-world problem (11:21)

Five steps that tripled his practice (16:18)

The true cost of missed calls in your practice (22:40)

Scheduling, show-up rates, and recalls matter too (27:34)

Where AI fits in orthodontic operations (31:36)

LeadSigma's future with AI voice agents (33:51)

Additional Resources

- LeadSigma Website: https://leadsigma.com/

- OrthoChats Website:  https://orthochats.com/

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