The Brian Keane Podcast

#521: Jay Alderton on Overcoming Fear, Embracing Failure and Finally Living Life on Your Terms (Because No One Really Cares Anyways)!


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Jay is a retired British Army soldier turned champion bodybuilder and personal coach who is committed to the belief that “transformation starts from the neck up”. 

With a huge 1.1M TikTok followers and over half a million followers on Instagram (@jayalderton),  Jay’s platforms continue to rapidly amass support and positive sentiment from a community of like-minded individuals committed to transforming their lives by confronting life’s obstacles and reaping the rewards.

He is the author of several best-selling books. His most recent one Hard Stuff, Easy Life – 7 mindset principles for success, strength and happiness is available now 

I got so much from this conversation on a personal level, I hope you get just as much from listening. 

Here are some of the things we talked about in today’s podcast: 

·      Transformation starts from the neck up.

·      Fear of failure often prevents people from starting.

·      Failure is a natural part of success, while quitting is not.

·      No one cares about your decisions as much as you think.

·      Commitment requires ongoing effort beyond the initial decision.

·      Maintenance of habits is easier than the initial growth phase.

·      Your identity can change over time; you are not fixed.

·      Obstacles can serve as valuable lessons for future success.

·      Learning to say no is essential for prioritizing what matters.

·      Self-awareness is key to understanding and overcoming past influences. Extreme success comes with extreme sacrifice.

·      Balance is found between selfishness and selflessness.

·      Communication is crucial in family dynamics.

·      If you can't reduce negativity, remove it completely.

·      Being present improves mental health and connections.

·      Life is too short to tolerate negativity.

·      And much more. 

 

(Website)

www.mindsetwithmuscle.co.uk

(Instagram)

www.instagram.com/jayalderton/

(Tiktok)

Jay Alderton (@jayalderton) Official | TikTok

(Facebook)

www.facebook.com/JayAldertonOfficial

(Twitter/X)

 Jay Alderton (@JayAlderton) / X

(Youtube)

Jay Alderton - YouTube

(LinkedIn)

Jay Alderton - Mindset with Muscle - Mindset with Muscle | LinkedIn

Previous appearance:

Episode 72

Mindset With Muscle and Knowledge Bombs with Jamie Alderton (aka Grenade Jay) | Brian Keane Fitness

 

 

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