Brian Gubernick breaks down one of the most overlooked — yet critical — financial indicators that every entrepreneur should understand: bond yields.

If you’re tracking revenue, real estate trends, or even the stock market, but not paying attention to interest rates and treasury yields, you might be missing the bigger picture. Brian explains why understanding the 10-year treasury yield, the yield curve, and short-term vs. long-term rates can directly influence your borrowing costs, cash flow decisions, and even your company’s valuation.

Whether you’re looking to grow, refinance, raise capital, or simply get smarter with your business finances, this episode simplifies the "math of money" so you can make sharper, more informed moves.

Key takeaways: - What treasury bonds are and how they affect your business - Why the 10-year treasury yield is the most watched interest rate in the world - How different interest rate environments shape entrepreneurial behavior - What an inverted yield curve could signal about the economy - How to interpret the rates to time your next big move

You don’t need to become a bond trader — but you do need to understand what these signals mean for your business and your wealth strategy.

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Tune in to this podcast every weekday morning for 10 minutes or less as Brian shares lessons and stories about how to make positive changes in your life and business, one day at a time.

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Meet Your Host:

Brian Gubernick is a visionary leader with over 20 years of diverse business and life experience. Currently the Chief Real Estate Officer for PLACE Inc and Co-Founder of Metrix Masterminds, Brian has held numerous other significant roles in the real estate industry including property investor, Realtor, sales team owner, brokerage operating partner, title/escrow company investor, property management partner, and start-up executive. Brian has also trained and/or personally coached thousands of sales professionals on the tenants of business success, leadership, and personal development. 

Brian’s passion for excellence is matched only by his love for family. He resides in Scottsdale, Arizona, with his wife and two daughters. When he’s not creating exceptional real estate experiences or nurturing his entrepreneurial ventures, Brian can be found enjoying quality time with his loved ones.

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