The Side Hustle Show

596: An Online Course Business Turns 10: Lessons from $4M in Online Piano Course Sales

Listen Later

You may remember the story Jacques Hopkins first shared on the Side Hustle Show in 2017 about his online piano course.

Over the past decade, he systematically scaled Piano in 21 Days, into a powerhouse brand that generated over $4 million in sales.

Now in 2024, I connected with Jacques again to get an update on his current projects and perspective looking back on his entrepreneurial wins and lessons learned over the past years.

Like all savvy business owners, his approach and focus has evolved quite a bit during that timeframe.

Tune in to Episode 596 of the Side Hustle Show to learn:

  • Jacques' online piano course business after 11 years and over $4 million in sales
  • Elements of building a successful online course business
  • How Jacques' passion has shifted after doing this side hustle for over a decade
  • What Jacques is focused on next with his coaching program and podcast


    • Full Show Notes: An Online Course Business Turns 10: Lessons from $4M in Online Piano Course Sales

    New to the Show? Get your personalized money-making playlist here!

    Sponsors:

    • Squarespace - Start building your professional website today!
    • Indeed – Start hiring NOW with a $75 sponsored job credit to upgrade your job post!
    • Factor — Get 50% off America's #1 ready-to-eat meal delivery service w/ code sidehustle50!
    • The Hustle Daily Show - Your daily news podcast about irreverent and informative takes on business & tech!
      ...more
      View all episodesView all episodes
      Download on the App Store
      The Side Hustle ShowBy Nick Loper of Side Hustle Nation | YAP Media
      • 4.7
      • 4.7
      • 4.7
      • 4.7
      • 4.7

      4.7

      1,544 ratings

      More shows like The Side Hustle Show

      View all
      The Kevin Miller Podcast by Kevin Miller | YAP Media

      The Kevin Miller Podcast

      1,349 Listeners

      The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

      The Smart Passive Income Online Business and Blogging Podcast

      3,447 Listeners

      Entrepreneurs on Fire by John Lee Dumas of EOFire

      Entrepreneurs on Fire

      3,837 Listeners

      Earn Your Happy by Lori Harder | YAP Media

      Earn Your Happy

      2,800 Listeners

      The How of Business - How to start, run, grow and exit a small business. by Henry Lopez

      The How of Business - How to start, run, grow and exit a small business.

      507 Listeners

      Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

      Marketing School - Digital Marketing and Online Marketing Tips

      1,262 Listeners

      The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

      The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

      12,047 Listeners

      Side Hustle School by Chris Guillebeau / Onward Project

      Side Hustle School

      3,310 Listeners

      This Naked Mind Podcast by Annie Grace

      This Naked Mind Podcast

      2,584 Listeners

      The Russell Brunson Show by Russell Brunson | YAP Media

      The Russell Brunson Show

      983 Listeners

      BiggerPockets Money Podcast by BiggerPockets

      BiggerPockets Money Podcast

      3,059 Listeners

      Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing) by Hala Taha | Entrepreneurship, Sales, Marketing | YAP Media Network

      Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

      1,353 Listeners

      Negotiate Your Best Life Podcast with Rebecca Zung by Rebecca Zung, Esq. | YAP Media

      Negotiate Your Best Life Podcast with Rebecca Zung

      327 Listeners

      Elevate with Robert Glazer by Robert Glazer | YAP Media

      Elevate with Robert Glazer

      343 Listeners

      Creating Confidence with Heather Monahan by Heather Monahan | YAP Media

      Creating Confidence with Heather Monahan

      1,106 Listeners

      My First Million by Hubspot Media

      My First Million

      2,625 Listeners

      The Thais Gibson Podcast by Thais Gibson

      The Thais Gibson Podcast

      273 Listeners

      The Trent Shelton Podcast by Trent Shelton Companies

      The Trent Shelton Podcast

      5,836 Listeners

      Creator Science by Jay Clouse

      Creator Science

      457 Listeners

      The Greatness Machine by Darius Mirshahzadeh | YAP Media

      The Greatness Machine

      139 Listeners

      Financial Feminist by Her First $100K | YAP Media

      Financial Feminist

      6,284 Listeners

      The UpFlip Podcast by UpFlip

      The UpFlip Podcast

      245 Listeners

      How to Sell Your Stuff on Etsy by Lizzie Smiley

      How to Sell Your Stuff on Etsy

      293 Listeners

      The Startup Ideas Podcast by Greg Isenberg

      The Startup Ideas Podcast

      199 Listeners

      Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop by Dylan Jahraus | Etsy Business Coach and E-commerce Expert

      Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop

      130 Listeners

      The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs by Chris Koerner

      The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

      172 Listeners

      BigDeal by Codie Sanchez

      BigDeal

      756 Listeners

      Six Figure Etsy Seller | Sell on Etsy, Digital Products, Passive Income, Online Business, Money Mindset by Jacqueline Butler | Top 0.1% Etsy Seller + Digital Products Coach

      Six Figure Etsy Seller | Sell on Etsy, Digital Products, Passive Income, Online Business, Money Mindset

      130 Listeners

      MSTR Today: Daily insights of Michael Saylor and Strategy (MicroStrategy) by John Lee Dumas

      MSTR Today: Daily insights of Michael Saylor and Strategy (MicroStrategy)

      8 Listeners