"I like the idea of lawyers not even touching the technology because — let's be honest — they're the ones that f*** it up." -Anthony Johnson

Attorney, Entrepreneur, Digital Strategist, Futurist

Most people don't understand what Anthony Johnson does — and those who do believe he's either crazy, brilliant, or a combination of the two.

A computer science undergrad with a background in software and SaaS, AJ made his way into the legal world in an unlikely way. Fresh out of law school and working out of his closet, his understanding of digital marketing drove his firm to become the leading firm in Arkansas on Google Places. The catch? He hadn't yet tried a case.

Years later, AJ has become a true pioneer in the legal world thanks to his unique mindset and innovative approach to business.

Data in the Legal Landscape

AJ is data-driven, pure and simple. His office is filled with monitors displaying metrics, analytics, and modeling dashboards, and he spends a huge amount of time thinking about how we use data today — and what the future will look like.

We discuss the key considerations that law firms need to contend with around data management and privacy, and talk about why law firm leaders should start reading up on cryptocurrency now.

Measuring the Intangible

Savvy marketing is part and parcel of AJ's strategic approach, although it's ironically one of the most difficult business factors to measure in terms of clear, tangible return on investment. AJ and Michael discuss why the biggest law firm advertising spenders reap big results — and how small firms can hack the digital marketplace to start making gains.

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