#304 Copywriting is an AMAZING option for starting your own work-from-home, freedom-fulfilling job, but not enough people know about it! Copywriting is everywhere and utilized in some fashion by EVERY company (even if we don't realize it). There are so many different avenues in copywriting -- different ways to leave your mark and do incredible work for so many different people, companies, or brands.

In this episode, we are joined by professional copywriter Sara Estes, the head copywriter at StoryBrand. Sara pops the lid on the copywriting industry and shares her 6 steps to how you can go from a copywriting zero to a copywriting hero and business owner in fairly short order. Let's go!!

Be sure to check out this episode in article form as well!

(Original Air Date - 11/9/23)

What we discuss with Sara:

+ Introduction and Guest Background

+ Sarah's Journey into Copywriting

+ Understanding Copywriting and Its Importance

+ Differences between Copywriting and Content Writing

+ The Value of Copywriting in Business

+ Educating Yourself in Copywriting

+ Building a Portfolio in Google Drive

+ Gaining Experience and Collecting Testimonials

+ Taking Your Copywriting Business Seriously

+ Effective Project Management for Copywriters

+ The Power of Loom in Business Communication

+ The Importance of Personal Connection in Copywriting

+ Tools for Organizing Your Work

+ The Role of Software in Entrepreneurial Organization

+ Mastering the Art of Selling Your Services

+ Overcoming Sales Challenges

+ The Importance of Building an Email List

+ Creating Authority Content and List Building

+ The Value of Authority Content and List Building

+ Final Thoughts and Advice for Aspiring Copywriters

Resources from this episode:

Learn more by checking out this blog post about 6 Steps to Becoming a Freelance Copywriter

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