The Amy Porterfield Show

#686: From Anonymous to A-List: How Susie Moore Built Her Business From The Ground Up By Leveraging Media


Listen Later

Mastering your media strategy so you can connect directly with your ideal audience, gain credibility, and scale your business.


Imagine if you had the chance to directly connect with your target audience, share your story, your passion, your advice, and really make an impact with your incredible business. Well, what if I told you that is all possible once you know the secrets to an amazing media strategy?

 

Enter life coach and media strategy extraordinaire Susie Moore! Susie started life coaching as a side hustle, turned it into a full-time gig, and now has one of the most impressive resumes of media publications I've ever seen. We're talking Marie Claire, Business Insider, Forbes – you name it. In this episode, she's here to share how she perfected her media strategy so you can do it, too! 


You'll learn how to nail your pitch, secure those media placements, and build the confidence to go after the biggest opportunities. Even if you're unsure if your story is compelling enough to tell, Susie reminds you that you always have value to offer! Plus, she even has a 3-minute intuition hack to help you write a publication that resonates. 


Today, we talk about: 

  • (5:37) How Susie turned her 9-5 into a full time gig
  • (10:35) The power of context in the media and how Susie used it to uplevel her content 
  • (14:49) What media editors and producers are they actually looking for
  • (17:40) Key elements to include in your media pitch so it stands out from the crowd
  • (23:47) The importance of collaborating with publications who are aligned with your message
  • (30:44) Tips for brainstorming life topics to write about (even if you think you don’t have a “compelling” personal story to tell!) 
  • (36:55) Susie’s perspective on the use of AI in media content
  • (39:34) Advice for finding the confidence to put yourself out there and go after big media opportunities
  • (45:47) How to become your own PR team

  • Listen in and get the credibility you and your business deserves! 


    Rate, Review, & Follow on Apple Podcasts 

    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    ...more
    View all episodesView all episodes
    Download on the App Store

    The Amy Porterfield ShowBy Amy Porterfield

    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    4,538 ratings


    More shows like The Amy Porterfield Show

    View all
    Boundless Life by Ben Greenfield

    Boundless Life

    5,007 Listeners

    The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

    The Smart Passive Income Online Business and Blogging Podcast

    3,453 Listeners

    The Human Upgrade: Biohacking for Longevity & Performance by Dave Asprey

    The Human Upgrade: Biohacking for Longevity & Performance

    7,216 Listeners

    Social Triggers Insider with Derek Halpern by Derek Halpern

    Social Triggers Insider with Derek Halpern

    363 Listeners

    The Solopreneur Hour Podcast with Michael O'Neal by Michael O'Neal and Unemployable Co-Hosts

    The Solopreneur Hour Podcast with Michael O'Neal

    580 Listeners

    Knowledge For Men by Andrew Ferebee

    Knowledge For Men

    674 Listeners

    Onken's World Podcast by Nick Onken

    Onken's World Podcast

    141 Listeners

    A HUMAN PROJECT by Wesley Chapman the Founder of A HUMAN PROJECT & Ryan Andrews: Talking hard hitting real issues to start a human conversation

    A HUMAN PROJECT

    176 Listeners

    Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

    Build Your Tribe | Grow Your Business with Social Media

    2,616 Listeners

    The Mind Your Business Podcast by James Wedmore

    The Mind Your Business Podcast

    1,645 Listeners

    Earn Your Happy by Lori Harder | YAP Media

    Earn Your Happy

    2,798 Listeners

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

    12,054 Listeners

    She Means Business Show by Carrie Green

    She Means Business Show

    302 Listeners

    The Marie Forleo Podcast by Marie Forleo

    The Marie Forleo Podcast

    1,645 Listeners

    The Influencer Podcast by Julie Solomon

    The Influencer Podcast

    1,450 Listeners

    Make Money as a Life Coach® by Stacey Boehman

    Make Money as a Life Coach®

    808 Listeners

    The Product Boss: Business Coaching for Product-Based Female Entrepreneurs by Jacqueline Snyder

    The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

    881 Listeners

    the bossbabe podcast by Natalie Ellis

    the bossbabe podcast

    1,959 Listeners

    Powerhouse Women by Lindsey Schwartz

    Powerhouse Women

    838 Listeners

    The Jasmine Star Show by Jasmine Star

    The Jasmine Star Show

    2,575 Listeners

    Marketing Made Simple by Powered by StoryBrand

    Marketing Made Simple

    290 Listeners

    Good Content with Shannon McKinstrie by Shannon McKinstrie

    Good Content with Shannon McKinstrie

    124 Listeners