The Amy Porterfield Show

#694: What Your Customer Wants and Can't Tell You with Melina Palmer


Listen Later

Using human behavior to tweak your sales page and take your marketing to the next level with Melina Palmer.


Ever wondered why some people choose to buy and others skip your offer? Well, did you know you can use the science of human behavior to answer that question and completely uplevel your marketing? My friend, understanding how your customers think, communicate, and how they make purchasing decisions is essential for ALL online marketers, digital course creators, and entrepreneurs. Yep – that means you! 

In this episode, I'm so excited to chat with applied behavioral economist Melina Palmer! She brings the science of human behavior to the world of marketing to help you truly understand your ideal customer and get them to add your offer directly into their cart! 

Melina has all the answers to your burning questions and shares her simple yet brilliant, actionable strategies for connecting with your customers. Because once you do, you can adjust your sales pages, pricing, and copy to maximize your sales!

From identifying exactly what your customer is searching for to reframing your message using data and statistics to make your offers irresistible, this conversation is jam-packed with pure marketing gold! 


Today, you’ll learn: 

  • (3:20) What an applied behavioral economist does 
  • (8:26) Actionable strategies you can use to better understand your customers and actually convert
  • (13:54) Tips for reframing and anchoring your messaging to resonate deeper with your potential customer 
  • (19:55) Applying human behavior directly to your marketing
  • (29:23) The truth about scarcity, “VIP” offers, and luxury branding 
  • (34:01) Deciding whether your business is one of quality or one of value and using it to tweak your marketing and pricing 
  • (42:49) Melina’s top advice to immediately improve how you're connecting with your audience 

  • Listen in and apply these tips and tricks to your business right now! You literally can not afford to wait another minute. 


    Rate, Review, & Follow on Apple Podcasts 

    "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    ...more
    View all episodesView all episodes
    Download on the App Store

    The Amy Porterfield ShowBy Amy Porterfield

    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    4,538 ratings


    More shows like The Amy Porterfield Show

    View all
    Boundless Life by Ben Greenfield

    Boundless Life

    5,007 Listeners

    The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

    The Smart Passive Income Online Business and Blogging Podcast

    3,453 Listeners

    The Human Upgrade: Biohacking for Longevity & Performance by Dave Asprey

    The Human Upgrade: Biohacking for Longevity & Performance

    7,222 Listeners

    Social Triggers Insider with Derek Halpern by Derek Halpern

    Social Triggers Insider with Derek Halpern

    363 Listeners

    The Solopreneur Hour Podcast with Michael O'Neal by Michael O'Neal and Unemployable Co-Hosts

    The Solopreneur Hour Podcast with Michael O'Neal

    580 Listeners

    Knowledge For Men by Andrew Ferebee

    Knowledge For Men

    674 Listeners

    Onken's World Podcast by Nick Onken

    Onken's World Podcast

    141 Listeners

    A HUMAN PROJECT by Wesley Chapman the Founder of A HUMAN PROJECT & Ryan Andrews: Talking hard hitting real issues to start a human conversation

    A HUMAN PROJECT

    176 Listeners

    Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

    Build Your Tribe | Grow Your Business with Social Media

    2,616 Listeners

    The Mind Your Business Podcast by James Wedmore

    The Mind Your Business Podcast

    1,644 Listeners

    Earn Your Happy by Lori Harder | YAP Media

    Earn Your Happy

    2,801 Listeners

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

    12,052 Listeners

    She Means Business Show by Carrie Green

    She Means Business Show

    302 Listeners

    The Marie Forleo Podcast by Marie Forleo

    The Marie Forleo Podcast

    1,646 Listeners

    The Influencer Podcast by Julie Solomon

    The Influencer Podcast

    1,450 Listeners

    Make Money as a Life Coach® by Stacey Boehman

    Make Money as a Life Coach®

    808 Listeners

    The Product Boss: Business Coaching for Product-Based Female Entrepreneurs by Jacqueline Snyder

    The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

    881 Listeners

    the bossbabe podcast by Natalie Ellis

    the bossbabe podcast

    1,959 Listeners

    Powerhouse Women by Lindsey Schwartz

    Powerhouse Women

    838 Listeners

    The Jasmine Star Show by Jasmine Star

    The Jasmine Star Show

    2,575 Listeners

    Marketing Made Simple by Powered by StoryBrand

    Marketing Made Simple

    290 Listeners

    Good Content with Shannon McKinstrie by Shannon McKinstrie

    Good Content with Shannon McKinstrie

    124 Listeners