Fern focuses on strategies for Affiliate Owners to effectively grow their businesses using referrals. He emphasizes the importance of offering excellent service, creating compelling referral offers, and implementing systematic programs to encourage client referrals. The discussion covers the need for tracking referrals and cancellations to measure growth and the role of continuous improvement in business skills.

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Affiliate University - https://www.besthouroftheirday.com/affiliate-university

The Knowledge - https://www.besthouroftheirday.com/theknowledge

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#crossfit #fitness #gym #crossfitgames #podcast #coaching #business

(00:03) - Introduction to the Podcast

(02:01) - Importance of Affiliates in CrossFit

(04:56) - Opening of CrossFit RIF

(06:55) - Discussing the Need for More Leads

(09:02) - Establishing Minimum Referral Targets

(13:26) - Risks Involved in Giving Referrals

(16:31) - Delivering Great Service as Step 1

(23:31) - Creating a Logical Referral Program

(30:39) - Tracking Referral and Cancellation Numbers

(38:29) - Continuous Improvement in Business Skills