Jay Hunter, CRO at MaryRuth Organics, breaks down how they’ve scaled to over $500M/year in supplements, how their TikTok Shop strategy feeds Amazon sales through halo effects, and why most brands get everything wrong about influencer marketing and channel diversification. This is a masterclass in real-time execution.

You'll learn:

- The $35M Amazon boost from TikTok Shop

- Why they target complementary, not competitive products

- How J’s team reaches out to 3,000 creators daily using AI

- How MaryRuth became the top supplement brand on Amazon

- What not to do with retail expansion

- Unconventional ad platforms like AppLovin & AI UGC tools

💬 Plus: Jay shares his personal brand strategy, the future of live selling, and how to win using scrappiness + smart systems.

This is a deep dive for eCom founders, TikTok Shop sellers, and 7–9 figure Amazon brands looking to scale intelligently with AI, community, and content.

00:00 $70M TikTok Halo Effect?

03:31 Who Is Jay Hunter? 07:16 What Drives

$500M Brands

11:33 How They Innovate Fast

16:12 Stealing Attention with Strategy

20:02 Retail Isn’t Dead, Unless...

23:56 Their Secret Sauce Revealed

27:39 Roblox? Yep, They’re There

31:54 3,000 TikTok Creators a Day

36:05 How AI Generates Viral Ads

44:07 Why Bilingual Content Wins

47:41 TikTok vs YouTube: Who Wins?

52:10 LinkedIn: Underrated Growth Weapon

55:45 How Top Brands Get Targeted

59:26 The Best “Start Now” Advice

01:02:43 Final Misfits Takeaways

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

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