What's in it for me? This acronym, WIIFM, serves as a strategic approach to evaluate the significance of something and identify the advantages or benefits it offers to individuals.

I share a couple of examples of how to use WIIFM in business and life:

In business when you understand the WIIFM as it pertains to your clients or customers, you can have much more significant influence over their purchasing decisions. By understanding what they stand to gain, you can tailor your approach and effectively persuade them.

This strategy can also be used for developing relationships - personal or professional. By grasping what others can gain from knowing you or collaborating with you, you can articulate those specific benefits to help them recognize the advantages of having a relationship with you.

Today's challenge:

• As you go about life today, as you are speaking to other individuals, take a moment to ask yourself 'What's in it for them?' and get very clear around.
• How can you further leverage this WIIFM process in your personal and professional worlds?

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