What makes a gift feel truly unforgettable? Today I'm joined by Holly Hachman of Little Red Bird Gifts, who joins the show to share her journey of building a joyful, story-driven retail space. Inspired by her mother's love for shopping, Holly chose to focus on meaningful gifts over apparel, creating a warm, inviting shop. She opens up about the power of storytelling in retail, how it shapes customer experience, and the role of signature lines in connecting with shoppers.

Resources:

• Holly Hachman: Website | Facebook | Instagram
• Join The Boutique Hub
• Ashley Alderson: Instagram
• The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube