On today's episode of The Greatness Machine, Darius chats with Sam Penny, who with his wife operates Artisans Bend (Cheese Therapy), Australia's largest artisan cheese retailer. Sam is passionate about strategy, marketing, and the pursuit of the perfect cheese.  In the sports world, Sam made the first attempt to swim the English Channel in Winter, has run 87km in 13 hours, and has swam an Ice Mile in 3.9 degree celsius water. You'll discover what life looks like as a serial entrepreneur. You'll learn about Sam's passion for cheese and how he became the "Cheese Monger." You'll also discover what it was like to swim the English Channel... in Winter! Join Darius and Sam as they explore the tasty world of cheese, entrepreneurship and how it feels to swim in essentially frozen water. Enjoy! What You'll Learn in this Show: Life as a serial entrepreneur. How and why Sam shifted from running a medical device company to the role of "Cheese Monger." What it was like to be the 191st Australian to swim the English Channel. And so much more... Resources: Artisans Bend (Cheese Therapy) website Cheese Therapy Instagram This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

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