Pink Friday Week is finally here — and Ashley is diving deep into how to make this the most profitable and peaceful kickoff to your holiday season.

Ashley shares the heart behind Pink Friday, why it began, and how retailers all over the world can use this week to tell their story before big-box media announces theirs. You'll learn how to prepare your store, communicate with your local community, calculate your 7X local economic impact, and create a Pink Friday experience that brings in customers and strengthens loyalty.

You'll learn:

• How Pink Friday started — and why it changed the industry

• Why community over competition matters more than ever

• The meaning and power of your economic impact number

• How to calculate your 7X local impact (simple formula inside)

• Strategies to keep profit and peace through holiday chaos

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