Craig Howard, owner of Diablo CrossFit, and Jason Ackerman tackle the controversial $4,500 CrossFit affiliate fee increase. With many affiliate owners questioning the value, Craig dives into the unique benefits of staying affiliated—but is it enough to justify the cost? Tune in to hear his surprising take and decide for yourself.

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0:00 Introduction

0:37 Craig Howard, Diablo CrossFit Owner

1:55 CrossFit Affiliate Council and the Affiliate Fee Increase

3:41 Craig's Journey as a CrossFit Athlete and Box Owner

6:35 The Financial Impact of the Affiliate Fee Increase

9:52 The Affiliate Council's Role in the Fee Discussion

11:02 Were Affiliates Ready for the $4,500 Rate?

13:10 Why Some Affiliates Struggle with Raising Rates

16:04 The Role of CrossFit Licensing vs. Franchise Models

20:23 The Power of the CrossFit Brand for Affiliate Growth

22:25 Why CrossFit’s Global Community is Priceless

25:16 How Google and CrossFit Branding Drive Business

27:47 The CrossFit Open: A Critical Retention Tool for Affiliates

30:47 Craig’s Advice for Affiliate Owners and the Support from HQ