Kevin and Jen from T1 CrossFit share how they nearly doubled their membership by focusing on community, switching to free onboarding, and managing leads effectively. They discuss the challenges of balancing full-time jobs with gym ownership and the impact of being present in the gym. Their story highlights the power of small shifts and calculated risks in building a thriving CrossFit affiliate.

--

FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.

https://www.besthouroftheirday.com/affiliate-tools

--

Unlock the Power of Your Fitness Business with PushPress

https://www.pushpress.com/

--

00:00 – Intro

02:02 – Meet Kevin & Jen from CrossFit T1

04:00 – Transitioning into Gym Ownership: The Challenges

09:57 – The Importance of Being Present in Your Gym

12:17 – Kevin’s Big Decision: Leaving His Job for the Gym

15:38 – Lead Management & Immediate Follow-Up Success

18:10 – The Shift from Paid to Free Onboarding

21:00 – How Ambassadors Shape the T1 CrossFit Culture

24:12 – Coaches as Athletes: Building a Strong Coaching Unit

28:35 – The Compounding Effect of Working on the Right Things

34:01 – The Emotional Journey: Balancing Risk and Reward

37:00 – The Key to Growth: Focusing on Impact and Retention