Josh Melendez shares how he grew CrossFit Be Someone by staying true to the core CrossFit methodology. By focusing on effective programming, consistent coaching, and simple business practices, Josh avoided distractions and built a thriving gym. His story demonstrates how following the methodology not only drives results but also creates a sustainable foundation for long-term success.

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0:00 Introduction

0:44 Meet Josh Melendez and CrossFit Be Someone

2:28 The 4-Year Journey to Join Seminar Staff

5:23 Transition to Unlimited Memberships

7:18 Communicating Changes Effectively

10:23 Why Josh Closed Open Gym at His Affiliate

12:32 Aligning Gym Practices with CrossFit Methodology

14:21 Burnout, Reinvention, and Solutions

17:10 Raising Coaching Standards with Mentorship

20:00 Prioritizing Member and Coach Wellbeing with Holiday Closures

22:00 The Long-Term Impact of CrossFit Beyond Workouts

27:45 Lessons for Affiliate Owners on Sticking to What Works

30:12 Future Goals for Coaching and Gym Operations

33:20 Reflecting on Results-Driven Coaching