Kelli Wunsch, co-owner of Aliso CrossFit, talks about the challenges and successes of transitioning from member to gym owner. Kelli shares insights on restructuring membership options, implementing new policies, and balancing community with professionalism. Through open communication, asking for help, and staying committed to providing value, Kelli transformed the gym into a thriving affiliate.

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0:00 - Introduction

1:06 - Kelli Wunsch Bought Aliso CrossFit

4:07 - Implementing Rules and Systems

7:49 - Raising Membership Rates

12:18 - Open Gym Policy

16:07 - Value Before Revenue

23:41 - Asking for Help

32:24 - Lessons Learned