Kyra Reed is an industry veteran and a community-focused brand innovator. She brings a unique and fresh social-first approach to brand marketing and digital strategy. Prior to co-founding [made to order], she spent 15 years working with dozens of companies of all sizes ranging from traditional to social marketing, including start-ups, mid-size businesses, and Fortune 500 companies.

In this episode, Kyra and Stacy discuss ways that you can create a great social media strategy and how to overcome some of the challenges you will face.

Some highlights include:

Do you ever feel overwhelmed by social media? At minute 5:00, Kyra talks about her system for understanding social media called The Social System.

Need help? At minute 15:00, Kyra talks about the services that [made to order] offers.

Don’t make your audience feel like you’re in it for the sale. At minute 20:00, Kyra talks about creating a balance of offering value and asking for a sale.

Be careful when scheduling content. At minute 25:00, Kyra talks about what you should do with pre-scheduled content when a major crisis is happening in the world.

“The #1 violation on social media is looking like you’re phoning it in.” (minute 26:00)

Ways to contact Kyra:

• Twitter: @kyrareed
• Website: mtoagency.com
• Facebook: www.facebook.com/kyrandgretchen

Resources:

• Canva
• Crowdfire
• MailChimp
• Hootsuite
• Kajabi

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