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Ryan Pepe, Owner of CrossFit Catawba Valley, shares how his 20-year career in NASCAR shaped his approach to gym ownership. From high-pressure pit crew operations to implementing systems that drive efficiency and growth, Ryan discusses key lessons that helped him transform his Affiliate. He also opens up about raising rates in a small town, improving the class experience, and why investing in mentorship was a game-changer for his business.
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📈Want to GROW YOUR CROSSFIT AFFILIATE? Click here
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🏋️Want to LEVEL UP YOUR COACHING? Click here
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🧠Learn more about ENLIFTED MINDSET TRAINING
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👋 NEW HERE? HERE'S WHAT WE DO. 👇👇
We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes.
👉 FOR AFFILIATE OWNERS: Affiliate University
Learn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business.
👉 FOR COACHES: The Knowledge
Take your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential.
By Jason Ackerman / Jason Fernandez4.9
321321 ratings
Ryan Pepe, Owner of CrossFit Catawba Valley, shares how his 20-year career in NASCAR shaped his approach to gym ownership. From high-pressure pit crew operations to implementing systems that drive efficiency and growth, Ryan discusses key lessons that helped him transform his Affiliate. He also opens up about raising rates in a small town, improving the class experience, and why investing in mentorship was a game-changer for his business.
--
📈Want to GROW YOUR CROSSFIT AFFILIATE? Click here
--
🏋️Want to LEVEL UP YOUR COACHING? Click here
--
🧠Learn more about ENLIFTED MINDSET TRAINING
--
👋 NEW HERE? HERE'S WHAT WE DO. 👇👇
We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes.
👉 FOR AFFILIATE OWNERS: Affiliate University
Learn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business.
👉 FOR COACHES: The Knowledge
Take your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential.

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