The best ideas are born out of necessity and Susan Feldman's career is an ode to that notion. As the co-founder and visionary behind One Kings Lane the online go-to destination that revolutionized the way we shop for home decor and disrupted an entire industry with it's inspirational, editorial look. Upgrading from a NYC city apartment to a west coast spacious home and for the first time having the opportunity to really design a large space Susan saw the need for a curated, collective offering the chicest pieces from everyone's favorite brands and created an experience that built both a business and recognition for the brands it carried, the latter unheard of in 2009. As a former executive at Ralph Lauren and Liz Clairbourne, Susan was no stranger to the world of wholesale / retail but the home category was a totally foreign concept, but Suan's creative flair and gift for identifying the white space paid off and One Kings lane sold it just 7 years after its launch to Bed, Bath and Beyond.  Susan was 53 when she launched One Kings Lane and now at 65 Susan is the founder of a life-style destination that celebrates women and frees them from the age limits and expectations set by society. Hearing how her fabulous, fun, chic and fashion forward friends were left feeling invisible by the media and the brands that served them, Susan set out with a mission to change that and In The Groove was born.   This episode just reinforces our mantra that goals are important at any age of your journey and that as women we only get more fierce and powerful as we evolve on our journey. 

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