In this episode of Millions Were Made, Jessica Marx is joined by Brooke Dumas to continue their onboarding series with a practical, implementation-focused discussion.

Following Part 1, this episode outlines the exact 90-day onboarding framework they use with six and seven, and even eight-figure companies to ensure new hires are set up for long-term success. Drawing from their experience working directly inside growing organizations, Jessica and Brooke explain how structured onboarding reduces employee turnover, improves performance, and supports scalable growth.

They walk through what effective onboarding looks like across the first 30, 60, and 90 days—emphasizing the importance of clear expectations, documented systems, and a gradual transition from training to execution.

• Why onboarding should be structured before hiring begins
• The role of SOPs and documentation in employee success
• What to prioritize in the first 30 days of onboarding
• Transitioning from training to execution in a sustainable way
• Establishing clear communication expectations between founders and team members
• The importance of standardizing processes across roles and departments
• How explaining the “why” improves employee decision-making and ownership
• Aligning onboarding systems with your leadership style

If you are currently hiring or planning to expand your team, implementing a structured onboarding system is essential.

So what are you waiting for? Tune in now—and don’t forget to listen to Part 1 so you don’t miss the full framework.

Mini-timeline

• 01:04–02:47 — Brooke’s role as a fractional COO and onboarding specialist
• 02:48–05:21 — Common hiring and onboarding challenges in scaling businesses
• 05:22–07:18 — Where to begin when building an onboarding framework
• 07:19–09:20 — The importance of prioritizing learning in the first 30 days
• 09:21–11:10 — Risks of unstructured or “sink-or-swim” onboarding approaches
• 11:11–12:51 — Standardizing processes to maintain consistent client experience
• 12:52–14:11 — Building effective SOPs and internal documentation
• 14:12–15:23 — Structuring the first 30 days with clear daily and weekly guidance
• 15:24–16:52 — Aligning onboarding with business goals and direction
• 16:53–18:57 — Setting communication expectations and reporting cadence
• 18:58–20:29 — Teaching employees to think strategically through context and reasoning
• 20:30–22:36 — Adapting onboarding to your leadership style
• 22:37–24:11 — Balancing accessibility with autonomy
• 24:12–26:56 — Overview of the 90-day onboarding framework and tools
• 26:57–End — Additional resources and implementation support

Resources

• 90-Day Onboarding Framework (template and checklist: https://astounding-founder-8808.kit.com/products/onboarding-blueprint
• Follow @millionsweremade on Instagram for frameworks + strategy tips

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made