Nuance Needed

96: Excellence isn't a Dirty Word with Brad Stulberg


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Is “excellence” just another word for hustle culture nonsense now?

In this episode, Amanda sits down with Brad Stulberg to reclaim effort, care, and ambition from the internet grifters who ruined them.

  • Why “excellence” got hijacked by 4am cold plunges, supplement stacks, and performative grind
  • The epidemic of nonchalance  and why “not caring” is often just fear in a cooler outfit
  • Why consistency beats intensity every time 
  • The difference between real growth and the performance of hard work on social media
  • The arrival fallacy: why hitting the goal so often feels emptier than you expect
  • Why fierce self-discipline requires fierce self-kindness
  • Brad Stulberg is a writer and author whose work explores sustainable success, mental health, and what it actually means to live in alignment with your values. You can find him on Instagram and Substack @bradstulberg, and The Way of Excellence is available wherever books are sold.

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