A few months ago, I received a DM that absolutely made my day. The message was from an incredible human named Sophie Griffiths and I couldn’t wait to have her on the podcast to share her story.

Sophie bought the Mastermind Model course in 2024 and has since turned her business around to bring in consistent $16k months with an 85% retention rate. Even more incredible, the business brings her joy and has completely changed her whole family dynamic for the better.

With just a few thousand followers on social media, Sophie’s story proves you don't need a massive audience to build something extraordinary, just the right strategy and genuine commitment to serving your people well.

Sophie's path wasn't linear, and honestly, that's what makes her story so relatable. Starting from post-redundancy uncertainty while on maternity leave, she explored everything from social media management to membership programs, constantly searching for what would be both profitable and fulfilling.

Despite hitting financial milestones, she felt like something was missing. The loneliness of working in ads management without the rich human connection she craved left her questioning her approach. Sure, she'd built a successful business on paper, but it wasn't lighting her up the way she'd hoped.

This realisation led her to a crucial turning point. She longed for a business model that integrated her love for community with her strategic expertise. That's when she discovered the Mastermind Model—and everything changed.

Connect with Sophie Griffiths:

Website:https://sophiegriffiths.co/

Instagram:https://www.instagram.com/sophiegriffithsco

Podcast:Lion Hearted CEO

Connect with Ellie: 

Sign up for my FREE 3 day training Build, Fill & Scale a Mastermind here



Apply for the Scalable Freedom Mastermind here

FREE Private Podcast “Inside a 7-Figure Mastermind Business” here

Website:        

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom