Eric Kooymans is the Chief Marketing Officer at Harnessing Strengths, a full-service marketing firm specializing in e-commerce development. He has over 18 years of marketing experience, where he implements business and marketing plans and growth strategies to 2X to 10X companies, helping generate traffic, leads, and sales. Before lending his talents to Harnessing Strengths, Eric served as the Vice President of Marketing at WISP Industries, where he redesigned WISP.com into Shopify, grew the company to sell on over 25 marketplaces, and increased sales over 10X in 12 months using omnichannel marketing. Additionally, Eric’s portfolio boasts over 180 companies, including the American Cancer Society, AirTran Airways, and AARP.

In this episode…

Sellers prefer to sell their products on Amazon because it’s one of the most popular e-commerce channels. It also has a global customer base, provides fulfillment centers, and offers various advertising options. However, sellers can utilize several other omnichannels to diversify their marketing strategy and 10X their growth.

For vendors who have grown comfortable with Amazon and may be hesitant to try different shopping platforms, Eric Kooymans, a veteran in the e-commerce industry, suggests starting with Google Shopping. It’s an easy setup, especially if you already use Shopify or WooCommerce. Google Shopping provides plugins allowing you to activate different platforms that populate multiple feeds. Eric also recommends Faire, an online wholesale marketplace. Faire helps sellers easily set up their online storefront, gives access to a large customer base, manages orders efficiently, and connects you with new customers. These are just a few strategies Eric expounds on in his 10-step action plan.

Join Josh Hadley in today’s episode of the eComm Breakthrough Podcast as he interviews Eric Kooymans, Chief Marketing Officer at Harnessing Strengths, on how to build a brand with the 10X method. Eric shares his 10-step action plan that includes marketing funnel best practices, building a brand through influencer marketing, and setting up alternative shopping platforms.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• Hadley Designs
• Hadley Designs on Amazon
• Eric Kooymans on LinkedIn | Facebook
• Harnessing Strengths
• 10 Steps Action Plan to Generate 10X Growth

Special Mention(s):

• Kevin King
• Howard Thai on LinkedIn
• Roland Frasier on LinkedIn
• Expert Secrets: The Underground Playbook for Converting Your Online Visitors Into Lifelong Customers by Russell Brunson
• Sam Oh on LinkedIn

Related Episode(s):

• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
• “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai”
• “Seven Acquisition Strategies to Scale to Eight Figures and Beyond”