Kerim Kfuri pulls back the curtain on the real engine behind big brand success—logistics, sourcing, and perception. In this deep-dive episode, Norm and Kevin explore how tariffs, supplier leverage, and nearshoring myths are reshaping eCommerce for Amazon sellers and DTC brands. Kerim shares why the money isn't made in selling, but in the supply chain, and how US-based sourcing, automation, and perception-driven packaging can unlock bigger margins. Plus, you'll hear why China still has the upper hand, what everyone gets wrong about nearshoring, and how Alibaba is doubling down on verified suppliers and AI sourcing. If you sell physical products, you cannot afford to miss this conversation.

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Timestamps

00:00 Introduction

00:55 Snow and Cigars

06:13 The Importance of Logistics in Business

07:47 Kareem Kari

10:55 Tariffs and Their Impact

19:04 Future of Manufacturing and AI

41:27 Innovative Manufacturing Solutions

44:09 Globalization and Its Impact

53:50 Logistics and Supply Chain Innovations

58:55 The Power of Perception in Marketing

01:05:52 Alibaba's Global Expansion

01:13:41 Damon John's Influence and Mentorship

01:18:49 Final Thoughts

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