What happens when you combine private equity, AI automation, and CRM mastery? You get an unforgettable conversation with Amara Omoregie, a growth operator who just sold her agency and is now running CRO, CMO, and CTO strategy across a $400M portfolio. In this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with Amara to talk about:

- Why AI will replace you if you don’t adapt

- The real difference between growth vs scale

- How to train your AI (and team) to deliver results

- Why schema is the SEO foundation no one's using right

- The truth about CRMs like HubSpot and how most businesses misuse them

- Her 30-page AI manifesto and how to futureproof your team

If you want to survive 2025 as a founder, marketer, or brand operator — you need to hear what Amara has to say.

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

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Chapters

00:00 AI’s Real Evolution Begins

03:10 Who is Amara?

04:39 Schema: The Secret Weapon

10:26 She Sold Her Agency

19:49 Human Experience Over Funnels

25:21 CRM Tips for Small Brands

37:30 Growth vs. Scale: Explained

40:56 AI’s Role in Scaling

41:10 Custom AI Tools Anyone Can Build

41:49 Rise of Agentic AI

43:20 Tool Stacking Like a Pro

45:23 AI Use Cases That Matter

52:41 Can AI Stay Human?

58:54 AI & Future of Work

01:08:45 Final Thoughts

🔥 Bonus: Learn how she built a fully functional AI org chart app in 2 hours, and why she's not impressed by 90% of AI use cases.

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