Leads are an essential part of anybody’s business, it’s technically the reason why your business is thriving, especially in this day and age where marketing strategies are naturally done online. The question is, how do you get quality leads without exerting too much effort?

In today’s episode, we have Ryan Groth and Chris Wolf from Sales Transformation Group to talk to us mainly about these topics:

• Training your tech and staff to look for more leads;
• Diversifying your lead generation strategy; and
• The three elements of an effective marketing plan

For every tradie business owner essentially looking for more leads/conversions, this episode is just for you! Tune in to get invaluable insights into getting quality leads without the hassle!

Discussion Points: 

0:00 - Introduction

2:23 - What Chris Wolf does at Sales Transformation Group

4:29 - About the Sales Transformation Group

10:39 - Creating a multi-pronged attack towards lead generation and conversion

14:37 - Focusing the paradigm of your lead production strategy into lead qualification

18:47 - 3 elements of an effective marketing plan

19:24 - Ground Game: The unglamorous stuff of marketing

27:04 - The crux of putting systems and processes in place for your marketing

29:42  - Digital Game: The most undervalued element of a marketing plan

36:32 - Improving your conversion rate through social media

39:35 - Why storytelling is an effective way to get quality leads

46:21 - Special Ops: The part of marketing that involves everything else

About Ryan Groth & Chris Wolf:

Ryan Groth is the CEO of the Florida-based Sales Transformation Group, Inc. Over the past decade, he’s helped roofing companies from around the country improve their technological capabilities Ryan is a high performing coach and consultant that also does deep dives into the sales organizations.

Chris Wolf is an experienced entrepreneur at the Sales Transformation Group, Inc. He is also a subject matter expert and sales coach for all things in the residential construction space.

If you’d like to know more about them and what they do, head on over to their website, or visit their Facebook page. You can also follow them on Instagram, or send them an email here.

Resources:

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

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