Allison Boyle, Founder of She Dreams of Alpine, shares how she went from spreadsheets and engineering to empowering women through backpacking programs and courses. We get into the details of living the van life, launching her first digital course, and the highs and lows of running ads and what led her to Get Paid Marketing.

If you've ever wondered what it looks like to scale with Facebook ads, track results like a pro, or make bold pivots when things stop working, this one's for you.

This Week on the Get Paid Podcast:

• Allison's journey from a stable, high-paying engineering job in California to launching her blog and building her business, She Dreams of Alpine

• What she did when rising ad costs, team expenses, and ineffective tracking led to major financial stress in 2021

• Using a scrappy version of a webinar funnel, spending $52K on ads, and generating over $100K in revenue

• Stabilizing her evergreen funnel with $700/week in ad spend

• Using ads to bring in over 2,500 leads from her Solo Adventure Summit

• Making back ad spend with upsells and enrolling new clients in her course

• How she and her team Allison leverage viral memes and clever clapbacks to handle trolls, which ends up attracting even more of their ideal clients

Mentioned in this podcast:

• https://www.shedreamsofalpine.com/

• https://clairepells.com/getpaid

Now it's time to GET PAID

Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.

Now, it's time to go get yourself paid