John is the Brand Evangelist at PickFu and Founder and CEO of Aspy, he helps businesses make data-driven decisions to optimize their product listings and marketing strategies on Amazon.

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> Here’s a glimpse of what you would learn…. 

• Importance of optimizing main images for Amazon product listings
• Significance of click-through rates (CTR) for Amazon sellers
• Role of the hero image in attracting potential customers
• Insights into consumer behavior and preferences when shopping online
• Necessity of data-driven decisions for product listing optimization
• Continuous testing and optimization of hero images
• Understanding and adhering to Amazon's image guidelines
• Risk versus reward in image presentation strategies
• Trends in product imagery and innovative visual elements
• Importance of clearly communicating value propositions in hero images

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews John Aspinall, brand evangelist at Pickfu and CEO of ASPY. They discuss the critical importance of optimizing main images for Amazon product listings to boost click-through rates (CTR). John emphasizes that a compelling hero image is crucial for attracting clicks, likening it to the exterior of a house. He shares insights into consumer behavior, stressing the need for data-driven decisions and continuous testing. The episode concludes with actionable takeaways for improving CTR and sales, highlighting the role of visual elements and the impact of tariffs on product costs.

Here are the 3 action items that Josh identified from this episode:

1. Regularly Test and Optimize Your Main Image: Stay competitive by continuously refining your hero images.
2. Understand the Impact on Conversion Rates and Ad Spend: Your main image directly affects these critical metrics.
3. Leverage AI Tools: Use AI tools to scale testing and experimentation effectively.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough YouTube
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• Helium 10
• Jungle Scout
• Smart Scout
• Amazon
• PickFu
• Canva
• Google Whisk
• Google Effects
• Claude
• Perplexity
• DeepSeek
• Google Gemini
• Mr. Beast
• The Diary Of A CEO
• Steven Pope in LinkedIn
• La Roche-Posay
• ChatGPT

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

Sponsor for this episode...

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. 

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to ...