Brand values are a core part of your brand strategy but so many of us can feel overwhelmed at the thought of actually defining them.

So in today's solo episode I'm guiding you through the principles of brand values, why knowing yours will elevate your branding and how to get clear on what yours actually are.

Referenced in the episode:

- Why brand strategy is so important with Luke Tonge

- Building a strong brand foundation with Liza Furze

Thanks to today's episode sponsor, Penfold. You can learn more about their brilliant pension plans for https://www.lizmosley.net/penfold

This episode was written and produced by me and edited by Lucy Lucraft.

Say hi on Instagram: @lizmmosley and get to know me here: lizmosley.net

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